Stop all production!... it's snowing!

Prouction has temporarily been put on pause thanks to the untimely snow(!) ....Even though I've been concentrating on production of my magazine I have also been doing other work at home as there are things which I may have missed out whilst doing research. Due to the extra time off college we received because of the snow, during and also after the Christmas break I have been able to concentrate on these such as taking a look at popular music genres in the UK Top 40 etc etc etc....

The first thing which caught my attention that I had originally missed out is finding an institution to produce and distribute my magazine. After doing extensive research I found that IPC Media is the leading UK consumer magazine publisher. Two of three women and over 44% of men in the UK read an IPC Magazine. IPC Media produces and distributes 80 different magazines some of which are Marie Claire,Now, NME etc. which includes digital properties like nme.com, which happens to be the third largest commercial music website in the UK. I feel IPC would be the ideal producer and distributor for my magazine; IPC produces some of the best selling and most successful magazines, such as Marie Claire and NME.

Another thought which occurred to me was that as well as looking at the responses I received from my questionnaire, to see whether or not my music magazine would be successful or not, I could also look at the UK Top 40 as then I would see if music of the genre my music magazine follows, is popular in the charts.

Position
Last week
Artist
Title
1
1
IYAZ
REPLAY
2
50
OWL CITY
FIREFLIES
3
2
SIDNEY SAMSON FT WIZARD SLEEVE
RIVERSIDE (LET'S GO)
4
3
3OH3 FT KATY PERRY
STARSTRUKK
5
99
GLEE CAST
DON'T STOP BELIEVIN'
6
6
JOURNEY
DON'T STOP BELIEVIN'
7
4
LADY GAGA
BAD ROMANCE
8
5
FLORENCE & THE MACHINE
YOU'VE GOT THE LOVE
9
***
PLAN B
STAY TOO LONG
10
12
ALEXANDRA BURKE
BROKEN HEELS
11
14
JUSTIN BIEBER
ONE TIME
12
8
KESHA
TIK TOK
13
19
JAY-Z FT MR HUDSON
YOUNG FOREVER
14
9
SATURDAYS
EGO
15
16
N-DUBZ FT MR HUDSON
PLAYING WITH FIRE
16
7
CHIPMUNK FT TALAY RILEY
LOOK FOR ME
17
10
BLACK EYED PEAS
MEET ME HALFWAY
18
11
CHERYL COLE FT WILL I AM
3 WORDS
19
13
RIHANNA
RUSSIAN ROULETTE
20
18
JAY-Z FT ALICIA KEYS
EMPIRE STATE OF MIND
21
17
TIMBALAND / NELLY FURTADO / SOSHY
MORNING AFTER DARK
22
21
JASON DERULO
WHATCHA SAY
23
35
ALICIA KEYS
EMPIRE STATE OF MIND (PART II)
24
23
FLORENCE & THE MACHINE
DOG DAYS ARE OVER
25
15
JOE MCELDERRY
THE CLIMB
26
20
WILEY & CHEW FU
TAKE THAT
27
24
ALICIA KEYS
DOESN'T MEAN ANYTHING
28
22
BLACK EYED PEAS
I GOTTA FEELING
29
29
PIXIE LOTT
CRY ME OUT
30
68
ONEREPUBLIC
ALL THE RIGHT MOVES
31
25
ROBBIE WILLIAMS
YOU KNOW ME
32
92
JLS
ONE SHOT
33
26
CHERYL COLE
FIGHT FOR THIS LOVE
34
27
ALEXANDRA BURKE FT FLO RIDA
BAD BOYS
35
31
CHUCKIE & LMFAO
LET THE BASS KICK IN MIAMI GIRL
36
40
30 SECONDS TO MARS
KINGS AND QUEENS
37
34
JAY SEAN FT LIL WAYNE
DOWN
38
77
BIFFY CLYRO
MANY OF HORROR
39
***
VAMPIRE WEEKEND
COUSINS
40
33
MICHAEL BUBLE
HAVEN'T MET YOU YET

As you can see from the chart, there are many artists who are in the chart, such as Alicia Keys, JLS and Beyonce etc who follow the genre my magazine follows therefore showing that there are many people who listen to these genres and like the type of music these artists produce therefore showing that my magazine would successfully fill the gap in the music magazine industry.

Something else which occurred to me is my Reader Profile. I haven't made it clear what my reader profile is... Wel as they say, there's no better time like the present so here it is:

Gender: Male & Female
Age: 16 - 25 (maybe older than that i.e. 32)
Musical Preferences: Listens to namely, R&B, Soul, New Jack Swing; Ginuwine, Tyrese, Jagged Edge, 112, Boys II Men, Shai, Blackstreet, Montell Jordan etc etc etc.
Dress Sense (Female): cool and casual; jeans, long/short T-shirts, boyfriend cardi/zippy hoodies, trainers/flat ballerina shoes, stylish but different one-of-a-kind . Always carrying something to listen to music on but not constantly listening to it.
Dress Sense (Male): cool and casual; Jeans, T-Shirts, cardi/hoody, pumps/trainers, stylish but different one-of-a-kind coat. Always carrying something to listen to music on but not always listening to it.
Reads Vibe Magazine.
Interests: Music (durh!), Reading, going to concerts (only on the odd occasion though).

And there you have it my reader profile! It may seem a little specific but that's because inorder to make it easier for me to build my reader profile, I've looked at those around me who , besides myself, enjoy music from the genres of New Jack Swing, Soul & R&B. I noticed that most actually do dress in this way and do have those interests therefore that is where and how i derived my reader profile.....