Monday, 7 December 2009

Any buyers??

Following my decision to create a magazine focusing on, New Jack Swing, R&B and Soul, I decided I would create a questionnaire just to be sure that my magazine would be successful and would be bought by my target population and maybe also by those my magazine isn't aimed at. The questionnaire i produced was not only so that I know if my magazine will have buyers but also to see up to how much they'd be willing to pay for a magazine etc. Another purpose of my questionnaire is that I get a little insight as to what the readers of my magazine like, dislike and also a little of how they are as a person's taste in music tells a lot about a person.

These were the questions which I asked on my questionnaire:

What type of music are you into?
Is music a major part of your life?
Do you buy Music magazines? if yes do you buy them regularly?
Would you buy a music magazine if it featured articles on artists such as LL Cool J, Mary.J.Blige, Aaliyah etc?
Who's your favourite artist?
How much would you be willing to pay for a music magazine? please circle the appropriate answer: £1.80 - £3.00 £3.80 - £4.00 or a little more
Are you more likely to buy a monthly Glossy of a weekly Normie?
What Kind of stuff do you like to read about in the music magazines you buy?

I distributed my questionnaire to those in the age range which I am hoping to have my magazine bought by and also to some people who are older. The responses were as follows:


What type of music are you into?

98% answered R&B, 2% answered Hip-Hop.

Is music a major part of your life?
98% answered No 2% answered Yes.

Do you buy Music magazines? if yes do you buy them regularly?
80% answered Yes - Weekly. 20% answered No.

Would you buy a music magazine if it featured articles on artists such as LL Cool J, Mary.J.Blige, Aaliyah etc?
90% answered yes, 10% answered No.

Who's your favourite artist?
Various answers i.e. Mary.J.Blige etc.

How much would you be willing to pay for a music magazine? please circle the appropriate answer: 1)£1.80 - £3.00 2)£3.80 - £4.00 or 3)a little more
35% circled option 1. 65% circled option 2. 0% circled option 3.

Are you more likely to buy a monthly Glossy, a weekly Normie or either you're not too bothered as long as it has good articles?
70% answered a monthly Glossy. 25% answered a weekly Normie. 5% answered that they aren't too bothered...

What Kind of stuff do you like to read about in the music magazines you buy?
Various answers many revolving around celebrities, lifestyle, others included chart reviews etc.

Based on the answers of my questionnaire I am going to do my ultimate best to create a magazine which goes with what my readers would want. I am pleased to know that my magazine would have success.

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