Circulation Figures....

As of June 2009 circulation figures for Music Magazines show that the best selling magazine is Q sales figures show sales have decreased from 113,174 to 103,107, before dropping to 100,172. Despite suffering a fall of 5860 from 106,367 to 100,07 and recently to 97,722, sales figures for Mojo have been high.NME is also amongst those suffering with circulation figures, falling from 56 284 to 48 459 and as of June 40 948. Other music magazines such as Kerrang, Metal Hammer and Uncut are suffering from a fall in circulation figures too; however, Classical Rock has seen a rise in its circulation figures as they have risen from 66,362 to 70,188 and finally to 70,301.

In regards to music magazines which are similar to the one I am going to produce we see that as of early 2009, Vibe had a circulation of approximately 800,000, however recently this has risen to 851,224. This shows that music magazines of this genre are definitely quite popular, and since it would be magazines such as vibe which my magazine would be competing against on the music magazine market, I feel that my magazine would have success as it would bring a new edge to the genres that have not been addressed by other music magazines which have already been widely addressed and it would introduce people to the genres which have not been addressed by the music magazine market. When Looking at circulation figures, I found that XXL has also had its share in high circulation figures; as of June 2009 it stood as 312,203. Beginning of 2009 XXL's figures stood as 598,230, from then till now it has suffered a decline but not as much as other magazines have suffered.

This shows that there is most certainly room for a new magazine in the market. considering the genres my magazine is going to follow, we see there aren't many magazines in circulation like mine therefore showing that there's a gap for this kind of magazine and considering its competitors would be vibe I feel my magazine would affect their sales and circulation figures as from looking at the results I received from my questionnaire it would be fairly popular and have good sales figures.